Sustainability

STORY Le Carrousel Rabat’s view of sustainability in the hospitality industry

What is Sustainability for STORY Hospitality?

“We understand sustainability as meeting the needs of the present without compromising the ability of future generations to meet their own needs.”
Victor Abou-Ghanem. CEO STORY HOSPITALITY

STORY Le Carrousel Rabat Goes Green

Our vision

We are continually looking for ways to preserve and protect natural resources by reducing waste and energy, while providing thoughtful experiences and services to our guests.
 
We remain in continuous communication with our guests, creating awareness around our initiatives while encouraging simple, conscious practices that contribute to our shared sustainability goals.

Our mission

Surrounded by the beauty of the luscious gardens, our 25m outdoor swimming pool and it´s decoration it´s definitely one of the pearls of the hotel. Its wooden deck, patterned tiling and contemporary furniture make it the perfect spot to soak up the sun and relax.

Morocco: Sustainable tourism project

Morocco has played a key role in promoting the sustainable development of tourism. In 2014 it was voted co-lead, along with France and Korea, of the Sustainable Tourism Programme, which is part of the UN World Tourism Organization’s 10-Year Framework on Sustainable Consumption and Production (10 YFP).
This program envisions a world where “the tourism sector has globally adopted sustainable consumption and production practices resulting in enhanced environmental and social outcomes and improved economic performance respecting the limits of our planet.”

Our 4 pillars of sustainability

A street scene at sunrise, where the principle of "Reduce, Reuse, Recycle" is evident as people navigate through piles of waste, highlighting the importance of sustainability and environmental awareness. The warm morning light emphasizes the need for a cleaner, more eco-friendly world.

Reduce, reuse, recycle

A close-up of a hand catching water flowing from a green faucet, emphasizing the need to conserve water in everyday life. The image serves as a reminder of the importance of reducing water consumption and using resources responsibly.

Reduce water consumption

A close-up shot of a building's roof with solar panels, surrounded by trees, promoting the use of renewable energy and emphasizing the importance of solar power for sustainable living.

Energy conservation

A close-up shot of a beautifully knitted carpet made with blue threads, featuring intricate patterns and designs, showcasing the craftsmanship and creativity in textile artistry.

Local care & fair trade

Reduce, reuse, recycle initiatives

  • Encourage the “reuse and recycling” of paper for all printing purposes. Also, the printed elements of the hotel are on FSC (Forest Stewardship Council) certified paper.
  • Plastic-free approach: STORY Le Carrousel Rabat is progressively reducing the use of plastic across its operations. Water bottles in guest rooms have been replaced with glass bottles, while additional departments continue to implement this initiative throughout the property.
  • Soap used in guest rooms is collected, cleaned, and processed into a paste used for washing selected internal hotel surfaces.
  • Implementation of a waste sorting policy throughout the hotel.

Our objective is to reduce consumption wherever possible, encourage reuse through alternative applications, and support recycling practices across operations.

Saving energy and water

Reduce water consumption
  • We are continually seeking ways to preserve and protect natural resources by reducing waste and energy consumption while maintaining the level of comfort and service expected by our guests.
  • Through ongoing communication, guests are encouraged to participate in simple sustainable practices that support our environmental commitments.
  • The hotel is currently working on the implementation of a recycled water point dedicated to garden irrigation. This non-potable water source will significantly reduce water costs while supporting responsible resource management.
  • Water flow reducers are installed in shower heads, faucets, and flushing systems through dual-flush toilet installations.
  • An active monitoring system is in place to detect and repair leaking toilets, faucets, and showerheads in coordination with the housekeeping and maintenance departments.
  • Regular inspection and maintenance of machinery and technical equipment are carried out through a continuous monitoring process managed by the maintenance department.
Energy conservation

Surrounded by the beauty of the luscious gardens, our 25m outdoor swimming pool and it´s decoration it´s definitely one of the pearls of the hotel. Its wooden deck, patterned tiling and contemporary furniture make it the perfect spot to soak up the sun and relax.

  • We are studying the possibility of installing solar panels on the roof of the hotel, to produce and use renewable energy.
  • Daily monitoring of our consumptions (Water, Electricity and Energy)
  • LED Lights – already 100% LED illuminated.
A hand holds a crystal ball that reflects a beautifully landscaped garden with fountains and greenery, providing a unique and artistic perspective of nature.
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Care & Fair Trade

Use of local products from the land of Morocco;
“Organic Garden” within the hotel to grow selected plants used by the culinary teams;
VEGAN and VEGETARIAN selections available across restaurant menus;
Reduction of food waste and sorting of unused products to support donations to people in need.

These initiatives contribute to supporting local communities while reinforcing sustainable hospitality practices through responsible sourcing and reduced waste.

FAQ

What are the main sustainability pillars at STORY Le Carrousel? 

The hotel operates around four areas: reduce, reuse and recycle; water conservation; energy efficiency; and local care and fair trade. Each pillar reflects a concrete approach to sustainability in the hospitality industry rather than a general statement of intent. 

What is the hotel doing to reduce plastic use? 

Glass bottles have replaced plastic water bottles in all guest rooms, and the same principle is being rolled out across other services. The goal is to eliminate single-use plastic from daily operations entirely. 

How does the hotel approach water conservation? 

Flow reducers are installed in showers, taps, and flushing systems throughout the property, and an active monitoring system detects and repairs leaks in coordination with housekeeping and maintenance. The hotel is also in the process of setting up a recycled water point for garden irrigation, which will cost significantly less per cubic meter than standard supply. 

Does the hotel source food locally? 

Yes, the kitchen works with local Moroccan products and maintains an organic garden on the property for herbs and plants used in cooking. The menu includes vegan and vegetarian options, and surplus food is sorted and donated rather than discarded. 

How are guests encouraged to participate in the hotel’s sustainability efforts? 

The hotel maintains ongoing communication with guests about its initiatives and invites them to take part in straightforward practices during their stay. Sustainability in the hospitality industry only works when both sides are engaged, and the approach here is informative rather than prescriptive.